Marketing: Unmasked: Insider's tips ] tricks for success in small business marketing

by Erik Wolf and Stephanie Frost

Why do marketing and branding leave so many entrepreneurs completely + hopelessly confused? Unfortunately sound advice is a rare commodity in today's business world -- practically everyone you meet these days is a self-proclaimed expert looking to line their pockets at your expense. How can you possibly weed through all the noise in the marketplace? How do you discern true expertise from a sales pitch? Marketing: Unmasked lays out the fundamentals...

• Format: Paperback
• Language: English
• ISBN: 0615325505
• ISBN13: 9780615325507
• Release Date: October 2009
• Publisher: Zodo Group
• Length: 238 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 5.2" x 8.0"