Marketing University Outreach Programs

by Donald Self and Donald R. Self

Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians' fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar...

• Format: Hardcover
• Language: English
• ISBN: 1560246103
• ISBN13: 9781560246107
• Release Date: March 1995
• Publisher: Routledge
• Length: 292 Pages
• Weight: 1.39 lbs.
• Dimensions: 1.0" x 6.0" x 8.9"