Marketing Today: Successes, Failures, and Turnarounds

by John Bates Clark

Book Overview

Explores the principles and strategies certain American and international companies have implemented, and looks at the varied results these strategies have produced. Among the companies examined are McDonald's, Federal Express, DeLorean Motor Company, Woolworth and Coca Cola.

• Format: Paperback
• Language: English
• ISBN: 0135589665
• ISBN13: 9780135589663
• Release Date: January 1990
• Publisher: Prentice Hall
• Length: 238 Pages