Marketing to the New Majority: Strategies for a Diverse World

by Ola Mobolade and David Burgos

Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0230111653
• Release Date: August 2011
• Publisher: St. Martin's Press
• Length: 256 Pages
• Weight: 0.95 lbs.
• Dimensions: 9.5" x 1.0" x 6.5"