Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

by Anders Parment

Book Overview

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

• Format: Paperback
• Language: English
• ISBN: 1349495603
• ISBN13: 9781349495603
• Release Date: December 2015
• Publisher: Palgrave MacMillan
• Length: 185 Pages
• Weight: 0.54 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"