Marketing to Mums: How to Target Britain's Most Powerful Consumers

by Jessie Wilson

Mums hold the key to the kingdom, influencing over 250 billion in consumer spending each year. But how well do you really know and understand them?
Many brands struggle to resonate with mums in their advertising and marketing efforts, relying on simplistic assumptions and outdated stereotypes to reach this lucrative demographic.
This practical, hands-on guide covers the essential topics and tools every business owner and marketing...

• Format: Paperback
• Language: English
• ISBN: 1981107495
• ISBN13: 9781981107490
• Release Date: December 2017
• Publisher: Createspace Independent Publishing Platform
• Length: 196 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"