Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

by Christie Garton and Jeff Fromm

Book Overview

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.

The jokes at the Millennials' expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on...

• Format: Hardcover
• Language: English
• ISBN: 0814433227
• ISBN13: 9780814433225
• Release Date: July 2013
• Publisher: Amacom
• Length: 218 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher