Marketing to Millennials for Dummies

by Corey Padveen

Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States --but until you understand how to successfully market to them, you may as well kiss their colossal spending power away Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials...

• Format: Paperback
• Language: English
• ISBN: 1119369045
• ISBN13: 9781119369042
• Release Date: May 2017
• Publisher: For Dummies
• Length: 360 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 7.4" x 9.2"