Marketing to Generation X

by Karen Ritchie

Book Overview

For decades, advertisers have pitched their ads toward Baby Boomers, the great demographic bubble of affluent individuals born between 1946 and 1964. As Boomers became advertising and media executives... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0029265452
• ISBN13: 9780029265451
• Release Date: March 1995
• Publisher: Simon & Schuster
• Length: 177 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 6.4" x 9.6"