Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers

by Angie Read and Jeff Fromm

Book Overview

Larger and more diverse and empowered than any other generation, Gen Z (born 1996- 2010) is turning business models and marketing departments upside down. Learn how to capture the hearts of young... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814439276
• ISBN13: 9780814439272
• Release Date: March 2018
• Publisher: Amacom
• Length: 224 Pages
• Weight: 0.86 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher