Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers

by Jeff Fromm and Angie Read

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious...

• Format: Paperback
• Language: English
• ISBN: 1400231086
• ISBN13: 9781400231089
• Release Date: April 2022
• Publisher: Amacom
• Length: 224 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher