Marketing to American Latinos: A Guide to the In-Culture Approach

By María Isabel Valdés and M. Isabel Valdés

Book Overview

MARKETING TO AMERICAN LATINOS, PART 1 A Guide to the In-Culture Approach by Isabel Valdes Tap into $400 Billion in Latino Purchasing Power with In-Culture Marketing Named by American Demographics... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0967143934
• ISBN13: 9780967143934
• Release Date: June 2000
• Publisher: Paramount Market Publishing
• Length: 180 Pages
• Weight: 1.15 lbs.