Marketing Through Turbulent Times

By Jenny Darroch

Book Overview

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.

• Format: Hardcover
• Language: English
• ISBN: 0230237304
• ISBN13: 9780230237308
• Release Date: October 2009
• Publisher: Palgrave MacMillan
• Length: 176 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.1" x 9.3"