Marketing Theory: Evolution and Evaluation

by Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett, et al.

Book Overview

The evolution of marketing theories and the rationales behind them are chronicled in this thought-provoking book. The authors present a typology for the twelve schools of marketing thought, and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471635278
• ISBN13: 9780471635277
• Release Date: August 1988
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"