Marketing Theory And Orientations

by Philip Kotler

Book Overview

Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.

Designed for both students and professionals,...

• Format: Hardcover
• Language: English
• ISBN: 1636512380
• ISBN13: 9781636512389
• Release Date: September 2024
• Publisher: Vibrant Publishers
• Length: 400 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"