Marketing Theory: A Student Text

by Michael Saren

As a relatively young, applied discipline, one major challenge for marketing has been to build its own distinct body of theory. One problem for teachers of the subject is that many students find books on marketing theory dense and difficult to follow. Most are written for academics and researchers, not for undergraduates and taught postgraduates. The first edition of Marketing Theory: A Student Text aimed to fill this gap.

Building...

• Format: Paperback
• Language: English
• ISBN: 1849204667
• ISBN13: 9781849204668
• Release Date: March 2010
• Publisher: Sage Publications Ltd
• Length: 448 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.0" x 7.0" x 9.0"