Marketing Theory: A Student Text

by Michael Saren

Electronic Inspection Copy available for instructors hereBuilding on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1849204667
• ISBN13: 9781849204668
• Release Date: March 2010
• Publisher: Sage Publications Ltd
• Length: 448 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.0" x 7.0" x 9.0"