Marketing the Third Reich: Persuasion, Packaging and Propaganda

by Nicholas O'Shaughnessy

Book Overview

In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.

Marketing...

• Format: Paperback
• Language: English
• ISBN: 1138060585
• ISBN13: 9781138060586
• Release Date: September 2017
• Publisher: Routledge
• Length: 290 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"