Marketing the Populist Politician: The Demotic Democrat

by Robert Busby and Robert Busby

Introduction Leadership and Ordinariness Cloth Coats and Camelot Thatcher and Major: Marketing a Conservative Identity Confronting an Elite Identity New Labour and Tony Blair Bush, NASCAR Dads and Wal-Mart Moms Cameron and Brown Conclusion

• Format: Hardcover
• Language: English
• ISBN: 0230522270
• ISBN13: 9780230522275
• Release Date: August 2009
• Publisher: Palgrave MacMillan
• Length: 232 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 5.4" x 8.5"