Marketing the Populist Politician: The Demotic Democrat

by Robert Busby and Robert Busby

Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

• Format: Hardcover
• Language: English
• ISBN: 0230522270
• ISBN13: 9780230522275
• Release Date: August 2009
• Publisher: Palgrave MacMillan
• Length: 232 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 5.4" x 8.5"