Marketing the Moon: The Selling of the Apollo Lunar Program

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Marketing the Moon: The Selling of the Apollo L...

by David Meerman Scott and Richard Jurek

Edition Description

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

In July 1969, ninety-four percent of American televisions were tuned to...

Edition Details

Format:Hardcover

Language:English

ISBN:0262026961

Format: Hardcover

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*Best Available: (ex-library)

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Marketing the Moon: The Selling of the Apollo L...

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