Marketing: The Enyclopedic Dictionary

by David Mercer

Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

Key book features:

Offers the reader a highly practical reference guide. Gives an authoritative and comprehensive...

• Format: Paperback
• Language: English
• ISBN: 0631211268
• ISBN13: 9780631211266
• Release Date: March 1999
• Publisher: Wiley-Blackwell
• Length: 432 Pages
• Weight: 1.68 lbs.
• Dimensions: 1.0" x 6.7" x 9.6"