Marketing: The Core

by Roger A. Kerin, Steven W. Hartley, Steven Hartley

Book Overview

Marketing: The Core , 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market. The Core 9e takes a pedological approach that... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1259269264
• ISBN13: 9781259269264
• Release Date: January 2018
• Publisher: McGraw Hill Ryerson
• Length: 480 Pages
• Weight: 2.10 lbs.
• Dimensions: 10.8" x 0.7" x 8.5"