Marketing: The Core

by Roger A. Kerin, Steven W. Hartley, William Rudelius

Book Overview

Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0078028922
• ISBN13: 9780078028922
• Release Date: October 2012
• Publisher: McGraw-Hill Education
• Length: 560 Pages
• Weight: 2.56 lbs.
• Dimensions: 0.7" x 8.4" x 10.7"

Customer Reviews

Needed for a College Class

I ordered the hard cover copy, and received a paperback anyways. There was a page that was ripped and a couple highlighted, but I did expect that. Totally unsure if this was the proper edition, as there was not anything indicating the edition of this book as far as I could tell. Overall satisfaction, as I needed the book asap and it was an amazing price. 2.5/5

The book does the trick!

Seller provided honest description of the book's condition. Buying used books is the way to go. Thanks for a product that does the trick!

Great set up.

I really like the way that this text book is set up. It's the best. All books should be set up this way. It really helps with remembering key points. There are good review questions. The book doesn't just give you information but presents the information in a way that you're remember what you've read. It's a good study aide.

Awesome Service!!!

The seller went above and beyond expectations to send the book I purchased. I received the book in a very timely manner. I would purchase from this seller again!

Marketing Core

The books condition is fine and I received the book in a very timely manner. Thank you!

Pleasantly surprised!

This is an excellent textbook. Real world examples, colorful, and up-to date pictures makes this an excellent marketing reference. The chapters are short, and make studying an enjoyable task. Thanks!