Marketing the Blue and Gray: Newspaper Advertising and the American Civil War

by Lawrence A. Kreiser Jr.

Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to "secession cloaks" and "Fort Sumter" cockades. Union...

• Format: Hardcover
• Language: English
• ISBN: 0807170828
• ISBN13: 9780807170823
• Release Date: June 2019
• Publisher: LSU Press
• Length: 256 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 9.2" x 9.3"