Marketing the Arts: An Introduction

by Anthony Rhine

Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches--by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

• Format: Hardcover
• Language: English
• ISBN: 1538128942
• ISBN13: 9781538128947
• Release Date: May 2020
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 274 Pages
• Weight: 1.26 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"