Marketing the Arts: A Fresh Approach

by Finola Kerrigan

Book Overview

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed.

Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing...

• Format: Paperback
• Language: English
• ISBN: 0415496861
• ISBN13: 9780415496865
• Release Date: June 2010
• Publisher: Routledge
• Length: 308 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"