Marketing Techniques for Physical Therapists (Aspen Series in Physical Therapy)

By Kathryn Schaefer

If you're in private practice or just starting as a physical therapist, Marketing Techniques for Physical Therapists is the book to have as a guide. It shows you step-by-step how to market and maintain a succes sful practice.

• Format: Hardcover
• Language: English
• ISBN: 0834202085
• ISBN13: 9780834202085
• Release Date: January 1991
• Publisher: Wolters Kluwer Law & Business
• Length: 194 Pages
• Weight: 0.75 lbs.
• Dimensions: 9.5" x 0.8" x 6.5"

Customer Reviews

THE definitive marketing book for physical therapists

I have owned Kay Schaefer's book for eight years and wish she had written it a lot sooner. I owned a private practice and could have used it between 1975-1987! It offers the best guides to marketing principles plus actual, very practical forms for such essential functions as surveys: physicians, patients, et al. I am now a consultant to the physical therapy profession and pretty much insist all my clients obtain Kay's book. They can save themselves a lot of consulting time by owning and using it!Highly recommended if you are in private practice and dealing with managed care: needing to focus your marketing and spend each marketing nickel wisely!Linda "Lin" McNeil, PT Author/Consultant/Speaker linmcneil@aol.com