Marketing Study Guide: Real People, Real Choices

by Patricia M. Bernson, Michael R. Solomon, Greg W. Marshall

A one-of-a-kind companion for students. Includes detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements. This guide serves as a great review tool... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131450077
• ISBN13: 9780131450073
• Release Date: January 2005
• Publisher: Prentice Hall
• Length: 235 Pages
• Weight: 2.60 lbs.
• Dimensions: 0.5" x 8.4" x 11.0"

Customer Reviews

Marketing Study Guide

Although this is an excellent study guide because it follows the textbook well. The textbook was so easy to follow that I rarely used the study guide. Both textbook and study guide are well written and easy to follow.