Marketing Strategy

by Paul Fifield

Intended to provide marketing practitioners with useful information on the role of the marketing director in the successful organization of the 1990s, this book should also help managers outside that... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 075061711X
• ISBN13: 9780750617116
• Release Date: December 1993
• Publisher: Butterworth-Heinemann
• Length: 260 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"