Marketing Strategy: Text and Cases

by O.C. Ferrell and Michael D. Hartline

Book Overview

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen...

• Format: Paperback
• Language: English
• ISBN: 1285073045
• ISBN13: 9781285073040
• Release Date: December 2012
• Publisher: Cengage Learning
• Length: 624 Pages
• Weight: 2.48 lbs.
• Dimensions: 0.8" x 8.0" x 9.9"

Customer Reviews

Got more than I paid for!!!

What a bargain, the book arrived in great condition and very quickly. I haven't used this vendor before but I will definitely check with them again.

Marketing Textbook

This book came in perfect condition and suited my course well. On a more personal note, I found the text itself to be drier than Death Valley.

Reasonably good deal!

The book was in a reasonably good condition. Price was a little bit higher than in other sources, but book did reach quickly.

Clear and Succinct

Clear explanations; ample charts, tables, and diagrams; and a writing style that's easy to read are what make this an outstanding marketing strategy textbook. The authors have thoughtfully devoted a chapter to business ethics. And there are some case studies conveniently located in the second half of the book. Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy Secrets for Profitable Small Business Management

What a great text!

This text makes for very interesting, up to date reading. A great textbook for my Marketing Management Course. It is also excellent as the examples used are from some of the most recent times and so one is able to identify with the information. Two thumbs up!