Marketing Strategy

by O C Ferrell, Bryan W Hochstein, Michael Hartline, et al.

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated...

• Format: Paperback
• Language: English
• ISBN: 0357516303
• ISBN13: 9780357516300
• Release Date: February 2021
• Publisher: Cengage Learning
• Length: 576 Pages
• Weight: 2.80 lbs.
• Dimensions: 0.8" x 8.5" x 10.8"