Marketing Strategy: The Difference Between Marketing and Markets

by Paul Fifield

The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750656751
• ISBN13: 9780750656757
• Release Date: July 2007
• Publisher: Routledge
• Length: 316 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"