Marketing Strategy

by Paul Fifield

Marketing Strategy strips away the confusion & jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing & strategy are about relationships between... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750632844
• ISBN13: 9780750632843
• Release Date: August 1998
• Publisher: Butterworth-Heinemann
• Length: 308 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.8" x 6.3" x 9.2"