Marketing Strategy: Firm

by V. Kumar and Vibrant Publishers

"Marketing Strategy: Firm" by V. Kumar delivers a comprehensive exploration into strategies that elevate firm-level performance through focused marketing insights. Designed for business leaders, marketers, and management students, this book dives into real-world cases and practical models to bridge theoretical concepts with actionable strategies. Kumar, an acclaimed expert in marketing, provides frameworks for enhancing market share, building sustainable...

• Format: Hardcover
• Language: English
• ISBN: 1636513182
• ISBN13: 9781636513188
• Release Date: November 2024
• Publisher: Vibrant Publishers
• Length: 300 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"