Marketing Strategy: Based on First Principles and Data Analytics

by Shrihari Sridhar and Robert W Palmatier

Book Overview

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1137526238
• ISBN13: 9781137526236
• Release Date: January 2017
• Publisher: Red Globe Press
• Length: 288 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.6" x 7.4" x 9.6"