Marketing Strategy and Management

by Michael J. Baker

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1137025824
• ISBN13: 9781137025821
• Release Date: December 2014
• Publisher: Red Globe Press
• Length: 560 Pages
• Weight: 3.00 lbs.
• Dimensions: 1.3" x 8.4" x 10.8"