Marketing Strategy and Competitive Positioning

by Graham J. Hooley and Nigel F. Piercy

Book Overview

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273655167
• ISBN13: 9780273655169
• Release Date: November 2003
• Publisher: FT Press
• Length: 648 Pages