Marketing Strategy and Competitive Positioning

by Graham J. Hooley and Nigel F. Piercy

Related subjects covered in this volume include: strategic marketing planning; competitive market analysis; customer and competitor analysis; competitive positioning strategies; and marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273655167
• ISBN13: 9780273655169
• Release Date: November 2003
• Publisher: FT Press
• Length: 648 Pages