Marketing Strategy and Competitive Positioning

by John Rudd, Brigitte Nicoulaud, Nigel Piercy, et al.

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues...

• Format: Paperback
• Language: English
• ISBN: 1292017317
• ISBN13: 9781292017310
• Release Date: February 2017
• Publisher: Pearson
• Length: 584 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.3" x 7.6" x 10.4"