Marketing Strategies pb

by Troy Waugh, Waugh Ian, Ian Waugh

"Troy Waugh--'the rainmakers' rainmaker'--has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results."
--Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP

Finally, peerless focus on...

• Format: Paperback
• Language: English
• ISBN: 1119090377
• ISBN13: 9781119090373
• Release Date: August 2015
• Publisher: Wiley
• Length: 290 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"