Marketing Strategies of the Bengali Films

by Jyotirmoy Mazumder

As the theatre release of movies looks dimming in days to come, for many reasons apart from Corona Virus spread worldwide, hence the primary issue of any film's success remains dependent on some very basic issues like content, making as well as marketing strategies. Bengali film industry was already suffering from diluted box office figures with a mere success rate of 12-15%, and as there was no recent except one research work about this failure,...

• Format: Paperback
• Language: English
• ISBN: 6202680318
• ISBN13: 9786202680318
• Release Date: July 2020
• Publisher: LAP Lambert Academic Publishing
• Length: 248 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"