Marketing Strategies in the Digital Age

by Gulab Chand Ram Jaiswal and Richa Gupta

This book covers the evolving landscape of marketing in a digital-first world including social media marketing, content creation, influencer strategies, and data analytics. It explores tools and platforms for reaching and engaging modern consumers. It illustrates successful campaigns and emerging trends in digital marketing. The book provides actionable insights for professionals seeking to leverage digital tools effectively. It is ideal for students and practitioners in marketing and business.

• Format: Library Binding
• Language: English
• ISBN: 1779564082
• ISBN13: 9781779564085
• Release Date: January 2025
• Publisher: Society Publishing