Marketing Strategies for the New Economy

by Lars Tvede and Peter Ohnemus

Zwar lassen sich eine Reihe von Aspekten der Marketingstrategie auf viele Marktbereiche anwenden, aber gerade für die High-Tech Branche gelten andere Gesetze. Daher ist es unerlä lich, da Manager in High-Tech Unternehmen die spezifischen Anforderungen dieser Branche an die Marketingstrategen kennen und verstehen.
"Marketing Strategies for the New Economy" erklärt einfach und verständlich, wo in der High-Tech Industrie Wertschöpfung erfolgt, wie...

• Format: Hardcover
• Language: English
• ISBN: 0471492116
• ISBN13: 9780471492115
• Release Date: March 2001
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

Good overview of successful high tech business models

I am a seasoned marketing VP for a high tech company. While I would in no way characterize this as a comprehensive marketing manual for high tech marketers, I did find it very useful from one perspective: it provides a simple overview of what it takes for a company to succeed in the technology space including a very succinct and readable overview of many different value-generating business models. It then relates these business models to appropriate marketing tactics. I gleaned some "nuggets" that will help my company become a more successful enterprise. For this reason alone, the book was well worth the price. It is just over 200 pages and can be read in one sitting.