Marketing Strategies for the Mature Market

by George P. Moschis

With this book, organizations can develop effective marketing strategies for serving the older consumer market. Assistance is provided in the form of information and recommendations for marketing action. Existing knowledge is summarized and additional information from a large-scale study is presented to fill gaps in existing knowledge. Using the strategic framework familiar to marketers, information is organized and presented as it may apply to...

• Format: Hardcover
• Language: English
• ISBN: 0899308872
• ISBN13: 9780899308876
• Release Date: September 1994
• Publisher: Praeger
• Length: 216 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.9" x 6.4" x 9.6"