Marketing Strategies for Self Help Group Women Entrepreneurs

by Vettriselvan R and Dhanalakshmi V

Indian Government supports women to start up the entrepreneurial activities in the name of different schemes and programmes for their empowerment. Mushroom growth of Self Help Groups in India supporting the Women to start up their entrepreneurial ventures. This entrepreneurial ventures increases the confidence level and boost up the economic status of the Indian women. Women were start their business based on the available resources in their locality...

• Format: Paperback
• Language: English
• ISBN: 3659695580
• ISBN13: 9783659695582
• Release Date: April 2015
• Publisher: LAP Lambert Academic Publishing
• Length: 144 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"