Marketing Strategies for Competitive Advantage

by Dennis Adcock

Considers ways of achieving competitive advantage and, ultimately, how to succeed in the market place. Dennis Adcock explores strategic decision making from two angles: he shows how to build relationships and develop competencies that will reinforce these relationships, and he also examines how to develop and own new markets. At the crucial stage of the implementation of a marketing plan, he gives priority to customer care and building relationships...

• Format: Paperback
• Language: English
• ISBN: 0471981699
• ISBN13: 9780471981695
• Release Date: March 2000
• Publisher: Wiley
• Length: 416 Pages
• Weight: 1.58 lbs.
• Dimensions: 0.9" x 6.7" x 9.5"