Marketing Scientific and Technical Information

by William R. King

Book Overview

This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.

• Format: Paperback
• Language: English
• ISBN: 0367170795
• ISBN13: 9780367170790
• Release Date: December 2020
• Publisher: Routledge
• Length: 234 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 5.7" x 8.9"