Marketing Scales Handbook: A Compilation of Multi-Item Measures

by Gordon C. Bruner II

Marketing Scales Handbook: A Compilation of Multi-Item Measures, the third volume of the series, is the largest book of its kind ever published. This invaluable book is not a revision of the previous... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0877572909
• ISBN13: 9780877572909
• Release Date: July 2001
• Publisher: American Marketing Association
• Length: 1651 Pages
• Weight: 4.80 lbs.
• Dimensions: 2.4" x 7.0" x 10.4"