Marketing Scales Handbook, Volume II: A Compilation of Multi-Item Measures

by Gordon C. Bruner II and Paul J. Hensel

Marketing Scales Handbook, the second volume of this series, lists 423 scales that have been used in consumer-related studies; advertising-related research studies; and sales management, channels, and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0877572615
• ISBN13: 9780877572619
• Release Date: July 1996
• Publisher: South Western Educational Publishing
• Length: 1045 Pages
• Weight: 3.90 lbs.
• Dimensions: 1.5" x 7.0" x 9.4"