Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

by Gordon C. Bruner II

The Marketing Scales Handbook series is the longest-running set of books that provides reviews of multi-item measures used in scholarly studies of consumer behavior. This volume begins where Volume 10 ended and has reviews of 400 scales that were reported recently in the top journals that publish studies about consumer research. These scales are new to the series and were not in any of the previous volumes. Each review describes the scale items...

• Format: Paperback
• Language: English
• ISBN: B092QML8DR
• ISBN13: 9798737353179
• Release Date: April 2021
• Publisher: Independently Published
• Length: 544 Pages
• Weight: 2.04 lbs.
• Dimensions: 1.1" x 7.5" x 9.3"