Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 9)

by Gordon C. Bruner II

The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly studies of consumer behavior. This is the ninth volume of the classic series. The purpose of the book is to help researchers benefit from the expertise of the world's leading consumer behaviorists.

This volume picks up where Volume 8 ended and contains 433 multi-item measures that...

• Format: Paperback
• Language: English
• ISBN: 1542547245
• ISBN13: 9781542547246
• Release Date: February 2017
• Publisher: Createspace Independent Publishing Platform
• Length: 678 Pages
• Weight: 2.81 lbs.
• Dimensions: 1.4" x 7.5" x 9.3"